Homewares giant Ikea has now opened its 100th mobile pick-up point, following a successful nationwide roll-out with its supermarket partner Tesco.
The expansion comes as the retailer sees its online business grow rapidly. Currently, almost 40% of Ikea’s total sales are made through online purchases.
Ikea is also working to strengthen its range of delivery and collection services. This is part of the retailer’s ongoing nationwide expansion plan to create a more accessible shopping experience. The growth of Ikea’s mobile pick-up point network in partnership with Tesco is part of this strategy.
The scheme was initially piloted in 2022 before a national roll-out began late last year. Ikea plans to open an additional 100 pick-up points, with half of them due to open this year. Customers are already welcoming the new service, giving it a 91% customer approval rating.
Jakob Bertilsson, country customer fulfilment manager, Ikea UK, said: “The opening of our one-hundredth mobile pick-up point marks an exciting moment for our journey to become more accessible. As we continue to see a shift in our visitors’ wants to shop even more conveniently, we need to constantly develop and improve with better and more affordable services.
“Our ambitions to double our Click & Collect offering, combined with the strengthening of services such as Ikea Home Delivery, means we are now closer than ever to people in all parts of the UK.”
To use the Ikea mobile pick-up point service, customers can simply go through the usual online checkout process and select Click and Collect for their local Tesco store. On their chosen delivery date and time, customers can follow the Ikea Click and Collect signage within their local Tesco carpark and meet with a delivery driver, who will hand over their order.
Simon Williams, Tesco’s assets and estates Director, added: “We’re always looking for ways to serve our customers better and help make their shop even more convenient. We are pleased to be working with Ikea to give their customers the option to collect orders from more of our stores. We are proud of this 100th Click & Collect point milestone and hope this continues to improve the shopping experience for Tesco and Ikea customers.”
Ikea’s online offering is looked at in a company profile in the new RetailX Top500 Brands D2C: Europe 2024.
The full report explores how brands from around the world sell to shoppers in the 30 countries of the European Economic Area (EEA), plus the UK and Switzerland. We rank brands by footprint sizes and by performance in four value chains, which are designed to assess how brands build profitable businesses around the customer, the product, operations and capital.
We deliver!
Our editor picks some choice pieces from the analysis flow and sends them to your inbox every Wednesday. Dedicated research report previews will also come direct to you. Subscribe for the emails.
Why not join us on Linkedin and you’ll get the best updates on our research and analysis – UK, Europe and Global – in your feed.
