Crownpeak – Think Global, Act Local

June 2024
A guide to strategies for localising ecommerce
Sponsored by
Featuring case studies with:
Report Summary

Download our latest ebook written with Crownpeak Product Discovery in which we explore the strategies retailers can use to succeed in going global, while acting local.

To truly thrive in international markets, businesses must meet shoppers in their regions, considering not just language and currency but also tailoring their merchandising strategies to regional preferences, trends, and shopping behaviours.

In the recent RetailX Top1000 EU listings, Crownpeak powers nearly a quarter of the Top50 EU retailers. This paper helps to uncover the best practices and great examples of those who are thinking global and acting local with product discovery combining search, merchandising, and recommendation strategy into one solution.

Think Global, Act Local - RetailX Top1000 Europe 2024 Ranking

In this ebook we explore the art of thinking globally but acting locally in more detail, looking first at the definition of localised retail and at the prevalence of cross-border retail, based on exclusive research of retailers within the Top1000 Europe list.

Next, we examine what you need to consider to think global and act local, and how deep you should go with localisation.

In our best practice section, we profile retailers and brands that are putting such strategies into action, including La Redoute, Mango, Kurt Geiger and Harvey Nichols.

Global Product Discovery Company profiles in the Think Global, Act Local ebook

How to localise your business for ecommerce success

We conclude with five tips for localised ecommerce success. We find that mastering global ecommerce merchandising requires a nuanced understanding of regional preferences, trends, and trading behaviours.

  • Understand regional preferences
  • Tailor campaigns and product assortment to local trends
  • Language localisation
  • Optimise for search intent
  • Continuously iterate and adapt
Already registered with us? Log in

Access this report

To read the rest of the Crownpeak Think Global Act local whitepaper, please enter your contact details.

Please enter your business email address.

Our content is free to access for retailers and brands and we use your email address to identify you and grant you instant access.

If we do not recognise your email address we will email you to confirm your access to our content. Please check your inbox for an email from InternetRetailing.net

Tick if you would like to register for the InternetRetailing newsletter to receive the latest news, research and event information straight to your inbox? Tick if you would like to register to receive emails from our industry partners? 

Terms & Conditions

Your information will be handled in accordance with the EU General Data Protection Regulation 2016 (GDPR). You can click on the unsubscribe links in our emails at any time to update your preferences and you can read our full Privacy Policy here. When you download this, we may share your data with the sponsors of the report in line with our Privacy Policy, and through carefully-evaluated legitimate interest. If you have any queries please contact our Data Compliance Officer on dataprotection@retailx.net.

Yes, I agree with the privacy policy and terms and conditions. Access Report
']

Register for Newsletter

Group 4 Copy 3Created with Sketch.

Receive 3 newsletters per week

Group 3Created with Sketch.

Gain access to all Top500 research

Group 4Created with Sketch.

Personalise your experience on IR.net

To get full access to your selected reports, please sign in below:

Sign in to your account