Download our Bluepaper written with Tealium in which discusses how to utilise, install and the business case for, utilising Tealium’s Customer Data Platform (CDP).
The Bluepaper looks at the current challenges for the industry, the disconnects that can occur between consumer behaviour and retail’s selling response, especially when shoppers are browsing and buying across multiple channels.
Inside the Bluepaper
In this InternetRetailing Bluepaper we examine how to achieve the retail experience operating at its peak: a point where the retailer has data about the consumer, their needs, attitudes and behaviours, and is able to act upon it in the moment. A real-time moment, in which pre-set business rules make a decision about new data, causing an action to be carried out. To do this the bluepaper breaks down the subject into 6 sections:
- Don’t miss the moment: ensure up-to-date data is utilised without creating bottlenecks
- How Tealium’s CDP enables a response in milliseconds
- How to turn real-time capabilities into valuable use cases
- Case Study Kvik: gaining from real-time action
- Considerations for a CDP to drive future customer engagement
- Key considerations for cross-business buy-in
Real-time data can make a big impact
- Personalised Recommendations Based on Current Behaviour: Suggest products on your site based on the last item a customer viewed on their phone.
- Context-Aware Promotions: Offer deals tailored to the customer’s current location or the weather.
- Immediate Suppression: Remove buyers from product campaigns as soon as they make a purchase, preventing wasted budget and improving their experience.
- Event-Triggered Campaigns: Launch a personalised experience right after a customer downloads your app.
- Instant Insights: Feed conversion data to APIs in real-time for immediate insights, ensuring data quality and accurate attribution.
- Contextual Customer Support: Equip support agents with insights into the webpages a customer visited or the campaigns they engaged with before calling.
- Real-Time Sales Follow-Up: Enable sales reps to call back new leads with insights into their behaviour right before they submitted a lead form.
- Consent and Privacy Compliance: Display all stored data for a customer upon request, including their most recent behaviour, and honour customer consent across multiple devices.
