John Lewis customers can bring garments, accessories and a selection of homeware back to life through an instore repair service, thanks to a new trial with Johnsons.
The collaboration, with the Timpson Group owned company, launches on Monday 22 July in selected stores. Accepting any brand, the service allows customers to drop off items to be fixed, altered, cleaned or restored, and come back to collect them after they have been given a fresh lease of life for years to come.
Inspired by new figures that show more consumers are embracing the culture of mending and repair, the new service is designed to add to John Lewis’ lifespan guarantee.
“Our customers come to us for fashion and homeware that’s well made and will last – and this just takes that mentality and service one step further,” said Kathleen Mitchell, John Lewis commercial director.
“We want to help them extend the wear of their fashion items and have the option to bring those much-loved items back to life – whether they are hanging by a thread or just need a simple stitch or two.
“Teaming a new, crisp white linen shirt with a pair of much-loved denim shorts gives our customers the opportunity to extend the lifetime of their favourite wardrobe staples, for years to come.”
The trial will launch in five John Lewis branches: Oxford, Liverpool, Cheadle, Milton Keynes and Welwyn.
John Lewis will learn what customers want during the 16 week trial – such as the type of services customers look for, type of garments most repaired and the demographics of customers seeking the repair service – in a test and learn approach.
The trial fits into the partnership’s move towards a circular economy with research showing extending a garment’s life by just nine months can reduce its carbon, waste and water footprints by up to 30%.
Learn more about John Lewis in an exclusive company profile in the recently published RetailX UK 360° report.
The profile tracks John Lewis’ transformation into an omnichannel retailer. It is one of eight profiles in this first UK 360° report.
The report offers a briefing on the UK market as a whole, on how shoppers buy and want to buy, on the retailers, brands and marketplaces that are succeeding in this market, and the services that the most successful provide to their customers.
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