Secondhand fashion marketplace Thrift+ has worked with vintage clothing collectors and dealers to put together a collection of 3,000 pieces from the 1960s to the 1990s.
According to The Industry.Fashion, each item in the collection has been carefully selected for its quality and authenticity, and includes “statement pieces”, denim jackets, vintage dresses, and accessories.
Shoppers can find pre-loved items from brands including Levi’s, Lee and Ralph Lauren.
Joe Metcalfe, founder of Thrift+, said: “We are thrilled to launch our incredible vintage line, offering customers a really amazing selection of high quality vintage clothing.
“We believe that sustainable fashion should be accessible and affordable for everyone. By introducing our vintage line, we hope to inspire our customers to express their personal style while making environmentally conscious choices.”
A recent RetailX consumer survey found clothing is the most sought-after secondhand item, with the growing trend of recommerce showing no sign of slowing down.
In fact, recommerce growth is 16 times faster than traditional retail, with 66% of businesses expecting the percentage of turnover from recommerce to increase further in the next three years, according to the DeliveryX Europe Top1000 report.
It also found that the European recommerce market is predicted to grow by 60% by 2025, with the value of fashion recommerce is expected to reach €37bn.
Vinted is the biggest European player in this industry, with a community of over 65mn members. It is followed by Ruby Lane and Vestiaire Collective. But it is not simply online marketplaces that are driving this recommerce revolution.
Luxury department store Selfridges has pledged that half of its interactions with customers will be based on resale, repair, rental or refills by 2030. While, H&M’s fashion resale arm simply called Pre-Loved is now available across 20 markets.
When H&M introduced its pre-loved offering, the Leading retailer noted that “second hand fashion [is] the new normal”, and predicted a move to a more circular approach to fashion.
The DeliveryX Europe Top1000 report looks at recommerce in more detail, and includes exclusive case studies showcasing how Decathlon, Seasalt Cornwall and Zara have approached pre-loved goods.
Download the full report for analysis across the whole ecommerce journey, from the supply chain to returns; logistics to longevity; and data innovation.
