Omnichannel electricals retailer Currys will invest further in its store portfolio, as two-thirds of its customers are using stores to make purchases.
The technology retailer will work on 50 of its largest stores, which will see the inclusion of new categories. Health and beauty, pet tech, portable power, and fitness will all be introduced in line with customer needs and the latest trends.
Seasonal ranges will include the launch of categories such as BBQs and gardening equipment in summer, back to school tech & supplies in the autumn, and new gifting ranges & services in winter.
“We couldn’t be more excited to get these products into the hands of both our customers and colleagues” explained Vicky Bennion, Currys’ head of new and growth categories.
“It’s great that customers can go in stores, test drive the tech, and also speak to our capable & committed colleagues to understand our products, better than anyone else. From the latest hair styling equipment and automated litter trays to satellite broadband and treadmills – we’re helping everyone enjoy the latest and most amazing technology.”
The megastores investment plans are already underway, with the Swindon, Merry Hill, Brentford and Solihull megastores all newly relaunched.
This aligns with Currys’ commitment to its omnichannel model, comprised of 301 stores across the UK&I and an online presence. It also follows the recent announcement of the reimagining of 65 store layouts to make the retailer’s mid-size superstores more navigable. Overall, this means Currys plans to transform a cumulative 115 stores throughout 2024/25 – building on its retail fundamentals, critical to making the customer shopping experience easier.
Read an exclusive interview with Currys’ services director Steve Pendleton on the retailer’s repair offering, in the DeliveryX Returns 2024 report.
Pendleton explains how Currys has seen a normalisation of second-hand shopping when it comes to technology and why this is a “real result” for consumers and the environment.
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