In June Tesco relaunched its marketplace offering, now the UK’s largest supermarket has partnered with software-as-a-service (SaaS) company Marketplacer to extend its range of third-party products in existing and new categories.
In a bid to enhance customer experience and boost revenue, the collaboration will add further third-party sellers over the months to come. Marketplacer’s platform will enable the supermarket to find and easily connect products from third party sellers at scale.
Peter Filcek, marketplace director at Tesco, said: “We knew that we wanted to open up access to a wider range of products for Tesco customers; we could see customers were searching for products that we didn’t sell, and that we could be front of mind for. It became clear that exploring this advanced technology for industry partnerships would be advantageous for the customer experience and ensure a seamless integration experience for our seller partners.
“In a dynamic shift change, this marketplace model allows us to take a more holistic approach to customers’ household needs and give us a competitive edge. We’ve benefitted from the Marketplacer team’s deep ecommerce expertise and understanding of our business in navigating some common scaling challenges to stay on the right track. Our secure and scalable marketplace proposition now looks set to attract additional sellers, therefore streamlining that onboarding process is critical for us to grow and scale.”
RetailX Event’s dedicated marketplace conference will return this October. ChannelX already has Debenhams, eBay, Google, Mountain Warehouse, Sony Playstation, THG and many more signed up to speak.
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