Boohoo has introduced an online marketplace, Boohoo Brands, featuring 200 beauty, fashion and lifestyle brands including Garnier, Michael Kors, Ray-Ban, Revolution Beauty, and Michael Kors. A company profile in the recently published RetailX UK Fashion Sector 2024 report looks at how Boohoo continues to surprise.
Womenswear fashion retailer Boohoo is owned by the wider Boohoo Group, which today comprises a portfolio of 13 leading fashion brands, including BoohooMan.com, Nasty Gal, PrettyLittleThing, Oasis and Warehouse. The group was founded by Mahmud Kamani and Carol Kane, who launched Boohoo.com from a small office in Manchester in 2006. The purchases of PrettyLittleThing and Nasty Gal followed in 2017. The duo remain in charge of the business today.
Up-to-date fashion at great prices
The aim of the Boohoo brand remains to deliver up-to-date fashion and great prices, alongside choice, quality and customer service. Boohoo states its core values as being fun, fashion, social and inclusive. Its widely shared social campaigns have included #confidencebyboohoo and #boohoofilterfree.
Boohoo and BoohooMan have more than 8.9mn active customers and the company has experienced a 38% uplift in revenues.
As a fast fashion retailer Boohoo has, in the past, been criticised for its environmental impact but the company was one of only two (alongside H&M) of 15 of the UK’s largest fashion retailers invited and which actually shared evidence in person at a UK Environmental Audit Committee meeting in May 2024.
The evidence hearing asked retailers in the fashion industry to share the steps they have taken to reduce their environmental impact since a 2019 report. In March, Boohoo also agreed to stricter controls around its eco claims, setting out clearly what products qualify for its eco ranges and giving precise information as to why certain fabrics count as sustainable. Boohoo will provide regular updates to the UK’s Competition and Markets Authority (CMA) on what it is doing in this regard.
Working hard on sustainability
Like many in the fast fashion sector, Boohoo is working hard to become a more sustainable brand. The company was among the first wave of retailers to begin charging shoppers to return online items, introducing a £1.99 charge in 2022, as it sought to reduce the impact of returns. This followed similar moves by Next and Zara.
The Boohoo profile is one of six in the RetailX UK Fashion Sector 2024 report.
These include web traffic, share price over time, company revenue and company profit. As well as an in depth case study highlighting consumer behaviour including: M&S, Kurt Geiger, Secret Sales, Zara and Cider.
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