Liverpool-founded fashion retailer Matalan has added 29 new third-party brands to its website, as it once again aims to improve its product offering.
In womenswear, AX Paris, Gini London and Urban Bliss will be added to its website alongside jewellery brands Jon Richard and Say It With. Menswear brands include Crosshatch, Duck & Cover, French Connection and Tokyo Laundry.
Footwear brand Totes has joined the line-up, with nursery lines from Hauck, Ickle Bubba, Tommee Tippee and LeapFrog also added. Matalan’s online homewares selection will now include Asiatic Rugs, RU Comfy, ValueLights and a host of other brands to increase the range of kitchenware, bedding and soft furnishings available at Matalan.co.uk.
Ali Jones, chief customer and omnichannel officer at Matalan, said: “This is our third drop of new online brands since Christmas, which is testament to how well they have been received by Matalan shoppers who we know are on the hunt for more choice and newness when they visit us.
“With such a wide range of relevant and fashionable brands available alongside our core Matalan collections, we are a ‘one-stop-shop’ for customers, which is key to our strategy of building a modern, stronger Matalan.”
In April, the retailer introduced 17 new third-party brands exclusively online, with the likes of Brave Soul, Regatta, Threadbare, and ToeZone added. This had followed 10 third-party brands, including Blue Vanilla, Quiz and Roman, added to its website in December last year.
Matalan is ranked in the Top50 of the RetailX UK Top500, growing from a market stall in Liverpool to a £1bn turnover omnichannel fashion retailer.
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