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SubscriptionX Podcast 2024: Episode 5 – Collaboration and partnerships with The Original Fit Factory

Michael returns to the booth to cover collaboration and partnerships with Richard Sale CEO, Digital Fitness Division at The Original Fit Factory, previously of Peloton. 

Discussion points in this episode:

  • How partnerships can be beneficial in reaching new customer bases, as well as helping with growing marketing costs
  • Why there needs to be a recognisable connection between collaborative companies
  • Ways to avoid diluting your brand message 
  • How the fitness industry can deal with churn

Click here to listen on Apple Podcasts

Click here to listen on Spotify

Behind the microphones:

Richard Sale CEO, Digital Fitness Division at The Original Fit Factory:
https://www.linkedin.com/in/richard-sale-3ba49a37

Michael Smink, Strategic Growth Lead EMEA, Chargebee:
https://www.linkedin.com/in/michael-smink

Katie Searles, Editor, InternetRetailing and DeliveryX:
https://www.linkedin.com/in/katie-searles-522451132

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