InternetRetailing’s Katie Searles and Chargebee’s Sjoerd Feenstra speak to James Hirst, founder and director, The Intelligent Brief, about its focus on using ML and AI to streamline and enhance the early stages of creative brainstorming and planning to increase efficiency in the creative process.
Discussion points in this episode:
- The potential AI has to make running a subscription business more efficient
- Why now is the right time for retailers, of all sizes, to be thinking about AI
- Why a re-education is needed
- Where should retailers and subscription companies be using caution around these advancements
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Behind the microphones:
James Hirst, Founder & Director, The Intelligent Brief:
https://www.linkedin.com/in/jamesahirst
Sjoerd Feenstra, Enterprise Account Executive at Chargebee:
https://www.linkedin.com/in/sjoerd-feenstra
Katie Searles, Editor, InternetRetailing and DeliveryX:
https://www.linkedin.com/in/katie-searles-522451132
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