Download this report for a fascinating insight into the retail environment in the Middle East. This is a region of contrasts and conflict but also cooperation towards a digital future. While the region covers 16 countries, as does the initial analysis by RetailX researchers, this report goes further to look in depth at six of them. These are Iran, Israel, Qatar, Saudi Arabia, Turkey and the United Arab Emirates.
All the countries are leaders in their own way while also highlighting the contrasts and similarities in shopper behaviour across the region. Analysis and insight into the ecommerce industry at both the regional and individual country level reveal opportunities for growth for retailers and service providers already in the region as well as for new entrants.
Patterns of behaviour and consumer preferences around the different shopping channels and how the increasing use of digital channels is impacting bricks-and-mortar stores provide a background to the behaviours of leading retailers in the region.
Discover how this region offers thriving ecommerce markets and opportunities for new entrants as consumer spending online increases in coming years.
Report highlights:
- In-depth research of 6 countries featuring their leading retailers and web traffic
- Online retailing is growing at a fast pace driven by mobile commerce
- What makes Turkey the largest of the six ecommerce markets?
- Separate sections on consumer payment preferences and sustainability
- 5 Company profiles feature Getir, LuLu Hypermarket, Noon, Shufersal and Trendyol
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