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Retail MediaX Podcast 2024: Asda

Jon Beill, Chief Growth Officer at LS Eleven, Asda’s loyalty and retail media business, and Sam Knights, CEO at SMG discuss how Asda is bringing its loyalty and media operations together to create a power retail media network, outlining how its offering to brands differs from its competitors, the digitisation of Asda stores and how SMG’s team works with the company to make it all happen.

Streaming this September.

Discussion points:

  • Why now is the right time for Asda to create a retail media business
  • What LS Eleven offers brands
  • How the Asda x SMG partnership works in practice
  • What Asda’s first party data tells us about shopper habits
  • How those shopper habits are shaping the next steps in retail media

Coming soon on Spotify

Coming soon on Apple podcasts

Behind the mic:

Jon Beill, Chief Growth Officer at LS Eleven
https://www.linkedin.com/in/gettoknow-jonbeill

Sam Knights, CEO, SMG
https://www.linkedin.com/in/samuel-knights-a093222

Paul Skeldon, editor InternetRetailing
https://www.linkedin.com/in/paulskeldon

Engineered by Present Communications

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