Download the Health and Beauty Marketplaces Sector Report 2023 in which we take a deep-dive into the customer relationship between their favourite health and beauty brands and buying these on marketplaces.
The health and beauty sector encompasses a diverse range of products and as such, a customer’s journey could be a quick, value-driven purchase with the site of choice being the grocery store, online pharmacy or a health and beauty retailer.
Marketplaces, such as Amazon, offer consumers this fast value-driven proposition. It has grown by understanding the core of what drives consumers to purchase online, not just in one category but across multiples, and in different countries and across borders.
Download this sector report in which RetailX research shows, this opportunity for specialist niche marketplaces and social-media-turned-commerce platforms to compete. We examine how retailers already established as leaders in the beauty or skin care category can use the marketplaces model which is a relatively risk-free, low cost growth with higher margins than more traditional retail models.
This report adds more depth to these themes, puts health and beauty marketplaces in context and highlights consumer behaviour. It also brings to life the opportunities open to multi-sector marketplaces, brands, retailers and social platforms.
Download the full report to read more about:
- Why sales of health and beauty products are increasing online but at a slower pace than during the pandemic
- How health and beauty customers spend more online overall than other shoppers and choose marketplaces for convenience and lower prices
- Why Europe is the largest market for health and beauty products but the Middle East and Africa can offer higher growth
- How marketplaces are appealing to brands while enabling retailers to expand their own presence online and offer customers a more curated experience
- Which RetailX Top500 beauty brands sell on marketplaces on which marketplaces they sell
- Retailer Insight: Steffen Maschke, head of partner program at Douglas explains to RetailX why the premium beauty retailer launched a closed and selective marketplace
- How the performance of key marketplaces in the health and beauty sector highlights the spread of business propositions
- Why content has pervaded D2C sites and niche marketplaces as consumers look for inspiration
- What is the future for health and beauty retailers and their relationships with marketplaces?
- Company profiles on Agora, Amazon, eBay, Hepsiburada, Sephora and Superdrug
